# Now Morrisons joins the Christmas advert wars: Festive film riffing on Goldilocks and the Three Bears does battle with James Norton for M&S and John Lewis’s Kristin Scott Thomas

- URL: https://talkfuse.com/story/now-morrisons-joins-the-christmas-advert-wars-festive-film-riffing-on-goldilocks-and-the-three-bears-does-battle-with-james-norton-for-ms-and-john-lewiss-kristin-scott-thomas/
- Published: 2026-11-08T00:04:51+00:00
- Updated: 2026-11-08T00:21:32+00:00
- Original publisher: Daily Mail (publisher lean: Right)
- Original article: https://www.dailymail.com/news/article-16274275/Morrisons-Christmas-advert-wars-Goldilocks-Three-Bears-James-Norton-John-Lewis-Kristin-Scott-Thomas.html?ns_mchannel=rss&ns_campaign=1490&ito=1490
- Topics: Entertainment, Film, World

## Key points

- Morrisons’ Christmas advert reimagines Goldilocks and the Three Bears.
- Baby Bear brings his girlfriend home for Christmas dinner.
- John Lewis’s advert has faced criticism over its portrayal of grandchildren.

## Summary

Morrisons has entered the Christmas advertising season with a film that recasts Goldilocks and the Three Bears as a family preparing for an unexpected guest. The advert highlights Morrisons’ message about Christmas traditions and food for gatherings, while joining a crowded contest for retailers’ festive campaigns.

In the story, Baby Bear texts that he is coming home with his new girlfriend, Goldilocks, prompting Mummy and Daddy Bear to rush to prepare; the family ultimately welcomes her to dinner. The article also contrasts the film with John Lewis’s three-minute advert, starring Dame Kristin Scott Thomas as a grandmother trying to connect with her grandchildren, which drew criticism from some viewers over the children’s behaviour.

---
Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.