# NSW’s latest news Instagram account has an unlikely group behind it: the Labor party

- URL: https://talkfuse.com/story/nsws-latest-news-instagram-account-has-an-unlikely-group-behind-it-the-labor-party/
- Published: 2026-11-12T14:00:42+00:00
- Updated: 2026-11-12T14:22:11+00:00
- Original publisher: The Guardian (publisher lean: Left)
- Original article: https://www.theguardian.com/australia-news/2026/nov/13/nsw-newsroom-instagram-account-labor-party
- Topics: Government, Politics, Software, Technology, World

## Key points

- NSW Labor’s Instagram account presents posts in a news style.
- Experts say unpaid political posts face looser authorisation rules.
- A Victorian Labor page spent $67,138 promoting posts in one week.

## Summary

NSW Labor has set up an Instagram account called nswnewsroom that presents political posts in the style of a news source, with limited party branding. The account’s affiliation was disclosed in its bio, but only after a newspaper reported on it, renewing concerns that voters may mistake political messaging for independent news.

Experts say Australia’s political communication rules leave a gap for unpaid social media posts, which do not face the same authorisation requirements as paid advertisements. Similar accounts have appeared in Victoria: Labor’s “Don’t Risk It Vic” page spent $67,138 promoting posts from 31 October to 6 November, the highest amount by a political advertiser in the country that week. Journalism professor Monica Attard called for political parties to disclose their affiliations clearly and consistently.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.