# Oh deer! After James Norton stripped off the M&S and Kristin Scott Thomas starred for John Lewis, National Lottery’s flying reindeer enters the Christmas ad wars

- URL: https://talkfuse.com/story/oh-deer-after-james-norton-stripped-off-the-ms-and-kristin-scott-thomas-starred-for-john-lewis-national-lotterys-flying-reindeer-enters-the-christmas-ad-wars/
- Published: 2026-11-06T14:05:30+00:00
- Updated: 2026-11-06T14:20:13+00:00
- Original publisher: Daily Mail (publisher lean: Right)
- Original article: https://www.dailymail.com/news/article-16271373/James-Norton-Kristin-Scott-Thomas-John-Lewis-National-Lottery-flying-reindeer-Christmas-ad.html?ns_mchannel=rss&ns_campaign=1490&ito=1490
- Topics: Celebrity, Entertainment, World

## Key points

- The National Lottery’s Christmas advert follows a reindeer learning to fly.
- The campaign centres on persistence and festive possibility.
- Lottery tickets raise more than £33 million for good causes each week.

## Summary

The National Lottery has entered the Christmas advertising season with a campaign about a reindeer determined to learn to fly. The story presents persistence and festive possibility as its themes, while a hiker who spots the flying reindeer clutches a Lottery ticket, suggesting that extraordinary things might happen.

The reindeer repeatedly falls into a pond before finally taking flight, encouraged by a red robin. Allwyn marketing director Steve Parkinson said Lottery tickets help generate more than £33 million for good causes each week and can also create life-changing winners. The article compares the campaign with John Lewis’s advert, criticised by some viewers for its portrayal of grandchildren and gift-giving, and M&S’s commercial featuring James Norton.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.