Professional polo player Nacho Figueras expressed confidence that the sport is positioned for mainstream breakthrough, citing the World Cup's strong reception and growing audience appetite for high-quality sporting events. He argued that polo possesses inherent appeal through its athletes, competition intensity, and prestigious venues that could rival other entertainment-driven sports.

To capitalize on this opportunity, Figueras is developing a project bringing polo competitions to urban centres with documentary-style storytelling that emphasises the personal narratives and preparation of athletes, drawing inspiration from popular sports television models. He recently attended the St. Regis British Open championship in West Sussex as the luxury brand's featured ambassador, where entertainment industry celebrities also gathered for the event.