A leather jacket belonging to Nvidia CEO Jensen Huang has sold at auction for $960,000, reflecting the immense hype and cultural cachet now surrounding the AI hardware giant and its leader. The garment, long a personal trademark of Huang's, has become something of a symbol for Nvidia's dominance in the chip industry and its central role in powering the ongoing artificial intelligence boom, with the seller describing it as representing "the vision at the forefront of the AI revolution."

The eye-watering sum highlights just how far Huang's personal brand and Nvidia's market standing have grown alongside the company's soaring valuation, driven largely by demand for its AI-focused graphics processors. While auction prices for celebrity memorabilia can be driven by novelty and publicity as much as intrinsic value, the sale underscores Huang's status as one of the most recognisable figures in modern technology, with his black leather jacket having become as much a part of his public identity as Nvidia's products themselves.