J.K. Simmons, who has portrayed Daily Bugle editor J. Jonah Jameson across two and a half decades of Spider-Man films, has confirmed he will not appear in the forthcoming Spider-Man: Brand New Day. Speaking to ComicBook.com, the actor dismissed online speculation about his return, saying he was baffled that fans had come to treat his involvement as fact. The confirmation settles a persistent rumour just weeks before the film's cinema release.

Simmons first played Jameson in 2002's Spider-Man and has since voiced the character in numerous projects, including Spider-Man: Across the Spider-Verse, Ultimate Spider-Man and Avengers: Assemble. He entered the MCU in the mid-credits scene of Spider-Man: Far From Home, where Jameson exposed Peter Parker's identity, and later appeared in the post-credits scene of Venom: Let There Be Carnage and in Spider-Man: No Way Home. Asked directly about the rumours, he replied, "Not in it, dude. I don't know who on the internet decided that that was a fact, but I ain't in it."