# OpenAI introduces business profiles to give companies a presence in ChatGPT

- URL: https://talkfuse.com/story/openai-rolls-out-new-business-profiles-making-chatgpt-just-a-little-bit-more-like-google/
- Published: 2026-11-10T18:49:52+00:00
- Updated: 2026-11-11T04:54:07+00:00
- Original publisher: TechCrunch
- Original article: https://techcrunch.com/2026/11/10/openai-rolls-out-new-business-profiles-making-chatgpt-just-a-little-bit-more-like-google/
- Topics: AI, Research, Science, Technology

## Key points

- OpenAI has launched a beta Business Hub.
- Companies can verify profiles and offer business agents.
- The move follows ChatGPT’s discontinued shopping effort.

## Summary

OpenAI has launched a beta Business Hub where companies can create verified profiles and, if eligible, offer specialised agents to answer ChatGPT users’ questions about their business and products. The move gives businesses more control over how they appear in ChatGPT as people use AI to discover and compare products.

Companies will also get limited insights, including profile views, mentions, website clicks and other measures of user interaction. OpenAI says it uses different verification methods depending on the business and market, but has not detailed the process. The launch follows the company’s earlier attempt to enable direct shopping in ChatGPT, which it ended in March after the project failed to gain traction.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.