# Oura to buy AI primary care firm Counsel Health for $625m

- URL: https://talkfuse.com/story/oura-to-acquire-ai-native-primary-care-startup-counsel-health-for-625m/
- Published: 2026-11-10T19:23:34+00:00
- Updated: 2026-11-11T04:53:26+00:00
- Original publisher: TechCrunch
- Original article: https://techcrunch.com/2026/11/10/oura-to-acquire-ai-native-primary-care-startup-counsel-health-for-625m/
- Topics: AI, Business, Companies, Technology

## Key points

- Oura is buying Counsel Health for $625 million.
- The deal adds AI-supported medical care to Oura’s health services.
- Oura reported $1.75 billion in fiscal 2026 revenue.

## Summary

Oura has agreed to buy Counsel Health, an AI-powered primary care company, for $625 million. The acquisition expands Oura’s move from tracking health data through its smart rings towards helping members access medical advice and care, as competition in the ring market grows.

Counsel’s service, already available in the Oura app, combines medical AI with access to licensed doctors; the companies plan to develop preventative, acute, specialist and chronic care. Counsel will continue serving other enterprise partners, and its chief executive, Muthu Alagappan, will join Oura with the company’s 70 employees. The deal is expected to close before the end of 2027. Oura reported quarterly revenue of $533 million, up 153% year on year, and fiscal 2026 revenue of about $1.75 billion, up 92%.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.