Patreon is changing its algorithm to help smaller creators get discovered

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Patreon is changing its algorithm to help smaller creators get discovered

The Verge · 4 hours ago

Patreon has unveiled a broad roadmap of updates, including a revamped discovery algorithm designed to help smaller creators get noticed. CEO Jack Conte framed the changes as an attempt to build "a better internet" for creators, arguing that mainstream social media platforms have "enshittified" and made it harder for creators to reach audiences and build communities.

The central change compares individual posts by topic, style and theme rather than recommending creators based on who fans already follow, a system that previously favoured larger accounts. Other additions include an iOS "Clips" tool that automatically extracts short-form video moments, customisable creator pages and thumbnails, topic-based "Niches" communities resembling subreddits, stronger sign-in verification, and anti-scraping measures aimed at blocking AI data harvesting. Patreon says some of the more than 30 planned tools may not fully launch, as they depend on feedback during testing, and the roadmap follows the company cutting 20% of its staff in January 2026.

  • Patreon's new algorithm compares posts, not followers, to boost small creators
  • New tools include short-video Clips and Reddit-style "Niches" communities
  • Update follows Patreon's 20% staff layoffs in January 2026

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