NBCUniversal's streaming service Peacock has increased prices across all subscription tiers as of August 18, 2026. The Select plan now costs $8.99 monthly (up $1), Premium rises to $12.99 (up $2), and Premium Plus reaches $19.99 (up $3); annual plans see corresponding increases of $10–$30. New and returning subscribers face the higher prices immediately, whilst existing customers will see charges increase at their next billing date on or after September 17, with exceptions for annual plans and active promotional offers that will renew at new rates upon expiration.

The price increases reflect a broader industry pattern over the past three to four years, as streaming platforms shift strategy from maximising subscriber counts to achieving profitability. Peacock's timing follows its first profitable quarter in operation and a subscriber base of 48 million, suggesting the service now has sufficient scale to prioritise revenue growth over market expansion. The company justified the increases by citing content investment and competitive positioning, marking the second price adjustment within a year.