# Peacock is redesigning its mobile app to focus more on vertical videos

- URL: https://talkfuse.com/story/peacock-is-redesigning-its-mobile-app-to-focus-more-on-vertical-videos/
- Published: 2026-11-11T18:24:40+00:00
- Updated: 2026-11-11T18:49:44+00:00
- Original publisher: Engadget
- Original article: https://www.engadget.com/2313912/peacock-is-redesigning-its-mobile-app-to-focus-more-on-vertical-videos/
- Topics: Software, Technology

## Key points

- Peacock is redesigning its mobile app around vertical clips and fan hubs.
- NBCUniversal aims to add an hour of use per subscriber each month.
- The phased rollout could continue until next year.

## Summary

Peacock is overhauling its mobile app to make short vertical videos and franchise-focused features a bigger part of the experience. NBCUniversal chairman Matt Strauss says the aim is to gain another hour of use per subscriber each month, keeping fans engaged and potentially guiding them from clips to full episodes.

The redesign adds hubs for franchises such as Bravo, The Office and Law & Order, with short videos and related features; its NBA hub will include player statistics and game information alongside live coverage. Peacock is also testing live vertical video, adding a player that adapts to screen orientation, conversational AI search, subscriber rewards and short serial dramas. The phased rollout is under way and may take until next year to reach everyone; Peacock has also reported two consecutive profitable quarters.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.