# NBCUniversal to fold Peacock into YouTube Premium bundle from 2027

- URL: https://talkfuse.com/story/peacock-to-be-included-in-youtube-premium-subscription-bundle-starting-in-2027/
- Published: 2026-07-27T16:02:43+00:00
- Updated: 2026-07-27T22:13:25+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/tv/news/peacock-youtube-premium-bundle-1236821758/
- Topics: Art, Celebrity, Culture, Entertainment, Trending, Weird & Viral

## Key points

- Peacock joins a new YouTube Premium bundle in the US from early 2027
- Peacock's largest-ever wholesale distribution deal, per NBCUniversal
- Comes after Peacock's first profitable quarter, hitting 48 million subscribers

## Summary

NBCUniversal and Google's YouTube have reached a new multiyear agreement placing Peacock Premium, the ad-supported tier, inside a new YouTube Premium bundle in the US from early 2027, which NBCUniversal describes as Peacock's largest wholesale distribution deal to date. The tie-up comes as Peacock posted its first-ever quarterly profit in the second quarter of 2026, with paid subscribers reaching 48 million after 2 million net additions, giving NBCUniversal a fresh route to reach "millions" of YouTube Premium subscribers. Pricing for the combined bundle has not been disclosed, and YouTube confirmed its standalone service, currently $15.99 a month, will not rise in cost once Peacock content is folded in.

The wider agreement extends well beyond the bundle: it renews NBCUniversal's YouTube TV carriage deal (last updated October 2025), expands the international Universal+ and Hayu streaming services through YouTube Premium in select markets, and sees NBC Sports produce select live sporting events for YouTube, with some games streamed free on NBC Sports' YouTube channel. Separately, Peacock Premium ($10.99/month) becomes available as a standalone add-on via YouTube Primetime Channels later in the summer, alongside Peacock Premium Plus ($16.99/month), already offered there since late June; the two firms also plan to deepen their advertising technology partnership, including through FreeWheel, and to expand YouTube's presence on Comcast's Xfinity and Xumo platforms.

## Coverage

- [Variety: NBCUniversal to fold Peacock into YouTube Premium bundle from 2027](https://variety.com/2026/tv/news/peacock-youtube-premium-bundle-1236821758/)
- [The Hollywood Reporter: Peacock to Be Included With YouTube Premium in Major Streaming Tie-Up](https://www.hollywoodreporter.com/business/digital/peacock-youtube-premium-streaming-deal-1236657073/)
- [Deadline: NBCUniversal Sets Landmark Pact With YouTube, Bundling Peacock With Its Premium Tier](https://deadline.com/2026/07/nbcuniversal-peacock-youtube-premium-bundle-1237004321/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.