Streams of TV on the Radio's 2006 track "Wolf Like Me" have surged since it featured prominently in the opening montage of *Spider-Man: Brand New Day*, which was released on 31 July. Singer Tunde Adebimpe said he was unaware how the song would be used when the band approved it, and was pleasantly surprised to find it soundtracking a scene of Spider-Man traversing the band's home city of New York. The moment feels especially fitting for Adebimpe, a self-described comics obsessive, given the film's homage to the character's earliest comic-book appearances.

Streams of the song rose 834% within a month of the film's release, climbing from around 32,300 on 15 July to about 269,500 by 5 August, according to Luminate, and remained high at roughly 217,500 on 19 August. A music industry executive noted that a strong film-song pairing can revive interest in older tracks for new audiences. The renewed attention coincides with the 20th anniversary of the album *Return to Cookie Mountain*, which TV on the Radio plan to mark next year, while the band has upcoming shows including an October gig alongside the Strokes and Beach House.