Polaroid has partnered with The Pokémon Company to launch a limited-edition range of instant cameras, film and accessories to mark the franchise's 30th anniversary. The collection features three cameras designed after the Poké Ball, Pikachu and Sylveon, letting fans capture instant "Pokémon Snap"-style photos with themed hardware and packaging.

The lineup includes the Polaroid Now Generation 3 camera in a Poké Ball design at £139.99/$139.99, and two Polaroid Go Generation 3 cameras themed around Pikachu and Sylveon at £99.99/$99.99 each. It also includes special-edition film with Pokémon-themed frames and accessories such as cases, straps and a photo album, starting from £14.99/$14.99. Pre-orders open on 25 August via polaroid.com and Pokémon Center in the US, UK and Canada, ahead of a full global release on 5 October, though quantities will be limited.