# Political Ad Revenue Breaks Record For Sinclair, Lifting It To Better-Than-Expected Q3 Results

- URL: https://talkfuse.com/story/political-ad-revenue-breaks-record-for-sinclair-lifting-it-to-better-than-expected-q3-results/
- Published: 2026-11-04T22:06:55+00:00
- Updated: 2026-11-04T22:35:06+00:00
- Original publisher: Deadline
- Original article: https://deadline.com/2026/11/political-ad-revenue-sinclair-q3-2026-earnings-1237213441/
- Topics: Business, Companies, Elections, Politics

## Key points

- Sinclair’s 2026 political ad sales reached a record $455 million.
- Third-quarter revenue rose 16% to $893 million.
- Executives expect political advertising to remain important in 2028.

## Summary

Sinclair reported better-than-expected third-quarter results after political advertising surged during the run-up to the 2026 midterms. The record spending helped lift revenue and earnings, and the company said the results suggest local television remains an important platform for political campaigns.

Sinclair sold $136 million in political advertising from July to September, bringing its 2026 total to a record $455 million, up from $333 million in the 2022 midterm cycle and above the $405 million presidential-year total in 2024. Quarterly revenue rose 16% year on year to $893 million, while adjusted EBITDA more than doubled to $213 million and earnings per share reached 60 cents, compared with a 2-cent loss a year earlier. Sinclair executives said the year’s political spending could bode well for 2028, when both parties will hold open presidential primaries.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.