# Poppi founders are going after PepsiCo’s Gatorade with new beverage startup Jetty

- URL: https://talkfuse.com/story/poppi-founders-are-going-after-pepsicos-gatorade-with-new-beverage-startup-jetty/
- Published: 2026-11-08T14:00:01+00:00
- Updated: 2026-11-08T14:22:12+00:00
- Original publisher: CNBC (publisher lean: Centre)
- Original article: https://www.cnbc.com/2026/11/08/poppi-founders-jetty-hydration-gatorade.html
- Topics: Business, Companies, Culture, Food

## Key points

- Poppi’s founders are launching hydration brand Jetty.
- Jetty will sell five flavours in bottles and powder packets.
- Hydration sales are rising as sports drink sales fall.

## Summary

Poppi founders Allison and Stephen Ellsworth are launching Jetty, a hydration drink aimed at competing with Gatorade and other electrolyte products. The move comes as consumers show greater interest in hydration, though established brands and new entrants are crowding the market.

Jetty will launch in five flavours, sold in bottles and powder packets, with 100 milligrams of sodium, 310 milligrams of potassium and 100 milligrams of magnesium per serving. Its products also contain B vitamins, 3 grams of fibre and 6 grams of sugar; by comparison, a 20-ounce Gatorade Thirst Quencher has 34 grams of sugar. Hydration and electrolyte product sales rose 20% to $2.6 billion in the year to 4 October, while sports drink unit sales fell 9.1% from 2022 to 2026.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.