Apple has raised the US prices of Apple TV and the individual Apple One bundle, adding to a wider pattern of streaming-price increases. The change matters because Apple TV’s monthly price has now tripled since the service launched in 2019, making it more expensive for subscribers to access programmes such as Ted Lasso and Severance.

Apple TV now costs $15 a month, up from $13, while the annual plan rises by $20 to $120. The individual Apple One plan increases by $2 to $22 a month; other bundle tiers are unchanged for now. New US subscribers pay the new rates immediately, while existing customers will receive a month’s notice, and Apple has not yet clarified whether other countries will be affected.