The Love Hypothesis, a romantic comedy starring Lili Reinhart and Tom Bateman, became Prime Video's number one film in the United States following its debut on 23 September. The film, adapted from Ali Hazelwood's bestselling novel, has rapidly gained prominence on the streaming platform after generating significant viral interest during production and promotion.

The story follows Olive, a PhD candidate who impulsively kisses her department's most intimidating professor, Adam Carlsen, leading the pair into a mutually beneficial fake relationship that evolves into genuine chemistry. The source material became a publishing phenomenon despite its origins in Star Wars fan fiction, with promotional efforts proving equally successful—a TikTok video of the film's leads recreating the book's famous one-armed lift generated over 84.5 million views before the film's release.