Prince William has long faced criticism for allegedly being "work-shy" compared with other royals, but according to a royal expert, he is deliberately taking a strategic, executive-style approach to his duties in order to secure the monarchy's long-term future. Dan Wakeford, founder of Celebrity Intelligence, argues that this shift matters because it marks a departure from tradition-bound royal working patterns, prioritising family life and selective, high-impact engagements over sheer volume of public appearances.

Wakeford told Fox News Digital that William, father of three, sets firm boundaries around his time, including protecting holidays with his family, and is unbothered by public criticism of his workload. Instead, Wakeford says the future king focuses on fewer but more meaningful engagements designed to strengthen the institution and modernise its image, an approach he likens to running the monarchy "like a CEO" rather than following convention purely for tradition's sake.