# New Producers back vertical micro-drama studio New Short Media

- URL: https://talkfuse.com/story/producers-alon-shtruzman-and-scott-einbinder-launch-vertical-studio-new-short-media/
- Published: 2026-07-22T16:32:05+00:00
- Updated: 2026-07-22T22:47:43+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/tv/news/alon-shtruzman-scott-einbinder-vertical-studio-1236817769/
- Topics: Art, Culture, Elections, Entertainment, Film, Politics, TV

## Key points

- Producers Shtruzman and Einbinder launch vertical micro-drama studio New Short Media
- Gev Miron and Russell Rothberg to lead development and creative operations
- Three launch projects span action-romance, comedy and reality dating formats

## Summary

Producers Alon Shtruzman and Scott Einbinder have launched New Short Media, a studio dedicated to vertical, mobile-first "micro-drama" content, operating alongside their existing 5X Media banner. The move reflects a wider push by established film and TV producers to bring higher production values and recognisable talent into the fast-growing vertical short-form space, which has traditionally been dominated by low-budget, creator-led content aimed at smartphone audiences.

Director Gev Miron and writer-producer Russell Rothberg lead development and creative operations at the new studio. Three inaugural projects were unveiled: "Speeding Towards You", an action-romance thriller about rival car thieves caught up in a crime syndicate takedown; "One Foot in Hollywood", a comedy starring influencer Alex Sparrow about creators forced to make a film for a cartel boss's daughter; and "Polyamour Mon Amour", a dating reality show following a celebrity couple opening their relationship to a third partner. The founders said they plan to expand into thrillers, sports, crime, comedy, docu-reality and music formats, pairing established actors with digital creators who already have large TikTok and Instagram followings.

## Coverage

- [Variety: New Producers back vertical micro-drama studio New Short Media](https://variety.com/2026/tv/news/alon-shtruzman-scott-einbinder-vertical-studio-1236817769/)
- [Deadline: Alon Shtruzman & Scott Einbinder Launch Microdrama Studio New Short Media](https://deadline.com/2026/07/new-short-media-vertical-video-studio-1237000005/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.