Sony appears to be offering discounted PS Plus subscriptions to users who attempt to cancel their membership, some of whom have been quitting in protest at the company's decision to stop manufacturing physical games. The offers, reported by several Reddit users and spotted by PlayStation LifeStyle, are likely generated by an automated retention system rather than a deliberate response to the protest, and are being distributed on a case-by-case basis. The situation matters because it highlights the tension between disgruntled fans hoping to hit Sony financially and the platform holder's routine efforts to retain paying subscribers.

According to the report, users cancelling annual subscriptions appear eligible for discounts of between 25% and 33%, while three-month memberships are being offered up to 50% off. Such deals for existing members are relatively unusual, as Sony typically reserves promotions like Days of Play for new or lapsed subscribers. The article notes that this is a common subscription-retention tactic seen elsewhere, such as on Patreon, and points out that protesting users taking the deal would still be handing money to PlayStation — though it could benefit anyone due to renew who simply wants a cheaper rate.