Publishing Briefs: Leader Entertainment and Sony Music Publishing Form Strategic Partnership
Leader Entertainment, owner of children’s brand El Reino Infantil, has partnered with Sony Music Publishing, which will administer the brand’s full music catalogue worldwide. The deal is intended to support new creative collaborations and extend the reach of its intellectual property across international markets and formats.
Launched in 2011, El Reino Infantil has more than 240 million subscribers across 64 YouTube channels and about 180 billion views. Its properties include La Granja de Zenón and Bichikids, with content in 11 languages across streaming, television, gaming and live entertainment; its shows have reached more than 20 countries, selling nearly 1.5 million tickets across over 800 performances.
- Sony Music Publishing will administer El Reino Infantil’s full catalogue worldwide.
- The children’s brand has about 180 billion YouTube views.
- Its live shows have sold nearly 1.5 million tickets.
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Leader Entertainment is the company behind El Reino Infantil, a children’s entertainment brand launched in 2011. Its best-known properties include La Granja de Zenón and Bichikids, with songs and stories made for young audiences.
The brand has built a large international audience through YouTube, with content in 11 languages. Its characters and music also appear on streaming services, television, games and live shows, reaching audiences in more than 20 countries.
Sony Music Publishing manages song rights and helps make music available for use around the world. Music publishing deals can support new uses and collaborations, and help creators earn income when their songs are used.