PXG has appeared to criticise Good Good and Callaway’s recent driver advertisement with a social-media video promoting its own driver through LPGA Tour players. Its caption, “our drivers play nice with everyone”, was widely interpreted as a response to the deleted Good Good advert showing a man pushing a woman to the ground, reinforcing scrutiny over how golf brands portray inclusivity and violence.

Good Good and Callaway had promoted their jointly developed driver using a video in which co-founder Garrett Clark pushed member Alexis Miestowski after she reached for a club. Both companies apologised; Callaway later ended its relationship with Good Good and pledged $1 million to programmes preventing violence against women. Retailers reportedly removed Good Good merchandise, while the PGA Tour may reconsider sponsorship arrangements for the planned November 2026 Good Good Championship in Austin.