# Reddit trials search adverts targeted to users’ queries

- URL: https://talkfuse.com/story/reddit-is-adding-more-ads/
- Published: 2026-11-03T18:26:36+00:00
- Updated: 2026-11-03T18:47:38+00:00
- Original publisher: The Verge
- Original article: https://www.theverge.com/tech/1025602/reddit-search-ads-test
- Topics: Celebrity, Entertainment, Software, Technology

## Key points

- Reddit is piloting adverts in search results.
- Ads will be matched partly to search queries.
- A select group of advertisers will take part.

## Summary

Reddit is testing advertisements in search results, extending its existing ads across feeds and discussion threads. The placements will be selected partly for their relevance to a user’s query, giving advertisers another way to reach people while they search.

For example, searching for an espresso station could show adverts for coffee machines, beans or mugs; a home office search could feature monitors, desks or chairs. Reddit says the pilot involves a select number of advertisers. The test follows other recent platform changes, including new feeds and plans to restrict access to Reddit for people who are not logged in.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.