# Reddit will force everyone to log in

- URL: https://talkfuse.com/story/reddit-will-force-everyone-to-log-in/
- Published: 2026-10-29T20:07:00+00:00
- Updated: 2026-10-29T20:21:02+00:00
- Original publisher: The Verge
- Original article: https://www.theverge.com/tech/1022571/reddit-login-requirement-q3-2026-earnings
- Topics: Art, Celebrity, Culture, Entertainment

## Key points

- Reddit will test requiring logins in selected markets outside the US.
- The company cites data protection, user experience and advertising.
- Search referrals fell by over one million a week on average in October.

## Summary

Reddit plans to test requiring people to log in to browse the site, ending an approach it has allowed for roughly two decades. The company says the change could limit automated scraping and protect its data, while improving the user experience and advertising; it may also make Reddit threads less accessible to people arriving through search or shared links.

The test is due to begin in selected markets outside the US in the coming months, with no confirmed wider rollout or details yet on what logged-out visitors will see. CEO Steve Huffman says most unauthorised access happens when users are logged out, although Reddit will continue data licensing deals. The announcement came with Q3 2026 results: search referrals fell by more than one million a week on average in October, while app users and logged-in daily active users account for over 80% of monetisation.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.