# Redesigning Your Website Without Losing SEO Rankings

- URL: https://talkfuse.com/story/redesigning-your-website-without-losing-seo-rankings/
- Published: 2026-11-04T09:36:43+00:00
- Updated: 2026-11-06T02:55:04+00:00
- Original publisher: Exposed Magazine
- Original article: https://www.exposedmagazine.co.uk/featured-articles/redesigning-your-website-without-losing-seo-rankings/
- Topics: Sheffield

## Key points

- Redesign changes can cause rankings and enquiries to fall.
- Record current URLs and search performance before work begins.
- Keep valuable content and redirect old URLs to close matches.

## Summary

The article argues that website redesigns can damage search rankings when URLs, content, internal links or technical settings change without a plan. It recommends treating SEO checks as part of the redesign brief, because lost visibility can also mean fewer enquiries and leads.

Before work begins, businesses should crawl the existing site, record page performance and identify high-value pages. The article advises keeping strong pages’ URLs and useful content, mapping any changed URLs to permanent redirects, updating canonical tags and the sitemap, and monitoring Google Search Console after launch. It cites keyword movements for PMax Motor as examples of useful baselines, while clarifying they are not results from a documented redesign.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.