ReelShort Partners With Vidio to Launch 200 Short-Form Dramas in Indonesia
Developing story first seen 3 hours ago
Vidio, Indonesia's leading streaming platform, has added a raft of new detail to its previously announced partnership with microdrama service ReelShort, confirming that more than 200 titles will launch on 1 September, over 200 of them dubbed into Indonesian at launch, with a wider slate available with subtitles. The deal, brokered by AR Global Media Network, gives ReelShort its first foothold in Indonesia and extends a Southeast Asian push that already includes tie-ups with AIS in Thailand and Globe in the Philippines, while also including plans for co-productions with Indonesian production houses and skills exchange for local creative talent.
The content, spanning fantasy, family drama, romance and billionaire-romance genres in 60-90 second episodes, will sit in a dedicated Short Drama tab on Vidio's TV Extra, Platinum, Platinum Extra and Ultimate tiers. Newly cited market data underscores the stakes: Media Partners Asia puts ReelShort's share of global short-form drama revenue at 29%, while Indonesia accounts for 39% of Asia-Pacific's short-form drama audience, the largest in the region. Vidio itself held 5.8 million Southeast Asian paying subscribers and a 20.7% share of Indonesia's SVOD market as of Q2 2026, the largest of any platform there, with executives from both companies and MPA framing the tie-up as reinforcing Vidio's position while capitalising on rapid growth in short-form drama consumption.
- Vidio-ReelShort deal detailed: 200+ dubbed titles launch 1 September in Indonesia
- ReelShort holds 29% of global short-form drama revenue, per MPA
- Vidio leads Indonesia's SVOD market with 20.7% share, 5.8m regional subscribers
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Vidio is Indonesia's biggest streaming service, and it has struck a deal with ReelShort, a platform specialising in "microdramas" – very short, fast-paced episodes usually lasting a minute or so, often in genres like romance and fantasy. ReelShort is already a major player globally in this format, and the tie-up gives it its first proper entry into the Indonesian market, following similar partnerships it has made elsewhere in Southeast Asia. The deal was arranged through a company called AR Global Media Network, and also includes plans for local co-productions and training for Indonesian creative talent.
Short-form drama is a fast-growing category in online video, built around bite-sized episodes designed for mobile viewing, and Indonesia is described as having the largest audience for this kind of content in the Asia-Pacific region. Vidio already holds the largest share of Indonesia's paid streaming market, while ReelShort is reported to account for a substantial slice of global revenue from short-form dramas. Both companies frame the partnership as a way to strengthen their respective positions in a market that is expanding quickly.
The story matters because it reflects a broader shift in how streaming platforms are trying to capture viewers' attention with shorter, cheaper-to-produce content rather than traditional long-form shows. It also highlights competition among global and regional players to establish themselves in Southeast Asia, one of the world's largest and fastest-growing online video markets.
Full account
Indonesian streaming service Vidio has agreed a partnership with ReelShort, the US-based microdrama platform owned by Crazy Maple Studio, in what marks ReelShort's first move into the Indonesian market. From 1 September, more than 200 ReelShort titles will become available to Vidio subscribers through a dedicated Short Drama tab, a section Vidio introduced last year. Access will be limited to those on the platform's TV Extra, Platinum, Platinum Extra and Ultimate subscription tiers.
The initial catalogue spans genres popular in the short-form format, including romance, billionaire romance, fantasy and family drama, told in bite-sized instalments. A large portion of the launch titles will carry Indonesian-language dubbing, with a broader selection also offered with Indonesian subtitles. Beyond simply licensing existing content, the two companies plan to co-produce a further slate of short dramas with local Indonesian production houses, with the resulting series set to appear on both Vidio and ReelShort. Vidio has described the arrangement as a chance for Indonesian creative talent to gain hands-on production experience from ReelShort's international operations. The deal itself was brokered by AR Global Media Network.
The tie-up fits into a broader push by ReelShort across Southeast Asia, following earlier partnerships with telecoms operator AIS in Thailand and Globe in the Philippines. Industry data cited alongside the announcement, from Media Partners Asia, credits ReelShort with roughly 29% of global short-form drama revenue, making it the sector's leading player. Vidio, for its part, ended the second quarter of 2026 with 5.8 million paying subscribers across Southeast Asia, the third-highest total in the region. The same data identifies Indonesia as the single biggest market for short-form drama viewing in Asia-Pacific, accounting for around 39% of the region's audience for the format.
Executives from both companies framed the agreement as a response to fast-changing viewing habits. Vidio chief executive Sutanto Hartono said the platform aims to be a one-stop destination spanning sport, local originals and global content alongside the growing short-drama category, arguing the ReelShort partnership strengthens that positioning. Joey Jia, founder and chief executive of Crazy Maple Studio, called the deal a milestone in ReelShort's regional strategy, pointing to Indonesia's scale and dynamism as an entertainment market and highlighting ambitions to produce original stories for local audiences through the planned co-productions.
Where outlets differ
One report includes a specific detail on episode length (60–90 seconds per instalment) that the other omits.
One account cites additional growth data from mobile ad firm Mintegral showing short-form drama app usage rising 50–200% quarterly since Q3 2023; the other does not include this figure.
One version presents Vidio's comment about creative-talent development as a direct quoted statement, while the other paraphrases it as contextual framing rather than an attributed quote.
Coverage
- Deadline — ReelShort Strikes Microdrama Deal With Indonesian Streamer Vidio For 200 Catalogue Titles & Co-Production Of New Shows
- Variety — Vidio Teams With ReelShort for First Indonesian Short-Drama Partnership