Ricky Martin has been announced as the headliner for the halftime show at the NFL's inaugural regular-season game in Rio de Janeiro, performing alongside Brazilian electronic music artist Pedro Sampaio. The matchup between the Baltimore Ravens and Dallas Cowboys will take place on September 27th at the iconic Maracanã Stadium, with kickoff scheduled for 4:25 p.m. ET. This performance represents one component of the NFL's ambitious 2026 international expansion strategy, which encompasses events across seven countries and four continents.

Martin's involvement continues his longstanding association with the NFL, having recently appeared as a special performer during Bad Bunny's Super Bowl LX halftime show. His connection to high-profile NFL moments extends back further, including a preseason game appearance in Mexico City in 1998. The league's broader international initiatives feature other prominent music acts, including the Jonas Brothers, who are scheduled to perform at the first regular-season game in Australia on September 11th, with additional performances still being confirmed for London, Madrid, Mexico City, Munich, and Paris.