# Rising UK R&B artist Season 25 lands ‘seven-figure’ deal for viral single ‘Shotta’s.’ with London’s Isekai Records and Create label broke Records

- URL: https://talkfuse.com/story/rising-uk-rb-artist-season-25-lands-seven-figure-deal-for-viral-single-shottas-with-londons-isekai-records-and-create-label-broke-records/
- Published: 2026-11-12T19:28:50+00:00
- Updated: 2026-11-13T09:55:59+00:00
- Original publisher: Music Business Worldwide
- Original article: https://www.musicbusinessworldwide.com/rising-uk-rb-artist-season-25-lands-seven-figure-deal-for-viral-single-shottas-with-londons-isekai-records-and-create-label-broke-records/
- Topics: Entertainment, Music, Trending, TV, UK, Weird & Viral, World

## Key points

- Season 25’s “Shotta’s.” secured a reported seven-figure deal.
- The song topped the UK R&B chart for four weeks.
- Labels cite 1.4 million daily streams in late October.

## Summary

London-based Isekai Records and New York-based broke Records have signed Season 25’s viral single “Shotta’s.” in a deal described by the labels as a “landmark seven-figure” agreement. They say it is believed to be among the largest single-song deals in UK music history, highlighting the song’s rapid success and the labels’ bid to build the artist’s international career.

Released independently on 25 September, the track gained momentum after Season 25 shared a snippet on TikTok. It has spent four weeks at No. 1 on the Official R&B UK Chart and reached No. 30 on the Official Singles Chart; by 25 October, it was reportedly generating 1.4 million daily streams. The labels also say it has been used in more than 150,000 TikTok videos, reached No. 2 on Spotify’s German chart and charted in over 18 countries. The deal’s terms and licence length were not disclosed.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.