Roku has increased the list prices of its streaming sticks, boxes and soundbar by between 33 and 60 per cent, citing a memory and component shortage linked to demand from the artificial-intelligence sector. The move matters because Roku has long positioned its hardware as an affordable option, so higher prices could make its products less attractive to budget-conscious buyers.

The Roku Streaming Stick now costs $40, up from $30, while the Streaming Stick Plus rises from $40 to $60 and the 4K model from $50 to $80. The Ultra and Streambar SE each rise from $100 to $150; existing stock at other retailers may remain cheaper until it sells out. The increases contrast with Roku chief executive Anthony Wood’s May view that Roku’s low-memory operating system gave it an advantage during the shortage, and come shortly after Fox announced plans to acquire Roku in a $22 billion deal expected to close in 2027, subject to approvals.