# Roku will stop selling smart home devices and refocus on streaming

- URL: https://talkfuse.com/story/roku-will-stop-selling-smart-home-devices-and-refocus-on-streaming/
- Published: 2026-11-11T17:44:53+00:00
- Updated: 2026-11-11T18:03:57+00:00
- Original publisher: Engadget
- Original article: https://www.engadget.com/2313802/roku-will-stop-selling-smart-home-devices-and-refocus-on-streaming/
- Topics: Business, Companies, Entertainment, TV

## Key points

- Roku is winding down smart home hardware sales.
- The company says it will keep supporting existing products.
- Hardware losses rose to $48.6 million in the third quarter.

## Summary

Roku has confirmed it will wind down sales of its smart home hardware, including video doorbells, cameras, smart lights and its home monitoring system. The company says it is refocusing on streaming, its core business, while continuing support and services for existing smart home products.

Most products are already out of stock on Roku’s website and at many other retailers; only two models were still listed there. Roku entered the smart home market in 2022 with rebadged Wyze products and began releasing its own hardware last year. In its final earnings report before Fox completed its $22 billion takeover, Roku said device revenue rose 33 per cent year on year in the third quarter, but hardware losses more than doubled, from $22.9 million to $48.6 million, partly because of higher memory component costs.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.