# Sacha Baron Cohen revives Erran Morad in Ali G directorial debut

- URL: https://talkfuse.com/story/sacha-baron-cohen-officially-resurrects-another-of-his-most-infamous-characters-in-directorial-debut-exclusive/
- Published: 2026-10-22T15:24:15+00:00
- Original publisher: Collider
- Original article: https://collider.com/ali-g-who-iz-i-sneak-peek-sacha-baron-cohen-erran-morad/
- Topics: Americas, World

## Key points

- New footage brings Erran Morad back in an Ali G film.
- Morad challenges men voicing fears about immigration.
- The film marks Ali G’s return after 20 years.

## Summary

Newly released preview footage from *Ali G: Who Iz I?* shows Sacha Baron Cohen bringing back Erran Morad, his fictional Israeli anti-terrorism expert from *Who Is America?*. In the scene, Morad questions men expressing fears about immigration, then uses exaggerated claims to turn their rhetoric back on them, continuing Cohen’s satirical focus on bigotry and fear of outsiders.

The footage is part of Cohen’s directorial debut, which marks Ali G’s return after 20 years away from the screen. The film follows Ali G as he learns his girlfriend is eight months pregnant and travels to America to revive his fame through documentary-making, where he encounters threats to his family. Cohen says Morad’s character holds up a mirror to people who take fear of “the other” too far.

## Coverage

- [Collider: Sacha Baron Cohen revives Erran Morad in Ali G directorial debut](https://collider.com/ali-g-who-iz-i-sneak-peek-sacha-baron-cohen-erran-morad/)
- [Variety: ‘Ali G: Who Iz I?’ Review: Sacha Baron Cohen Brings Back His Cretinous Fake OG Talk-Show Host, Only Now Ali G Is the Film’s ‘Political’ Subject. A Mistake, Innit?](https://variety.com/2026/film/reviews/ali-g-who-iz-i-review-sacha-baron-cohen-1236918623/)
- [The Hollywood Reporter: ‘Ali G: Who Iz I?’ Review: Sacha Baron Cohen Reprises Iconic Role, Yielding Equal Parts Belly Laughs and Boredom](https://www.hollywoodreporter.com/movies/movie-reviews/ali-g-who-iz-i-review-sacha-baron-cohen-1236736219/)
- [Deadline: ‘Ali G: Who Iz I?’ Review: Sacha Baron Cohen’s Signature Prankster Returns In Outrageous Form With Something To Offend Everyone](https://deadline.com/2026/10/ali-g-who-iz-i-review-sacha-baron-cohen-1237170014/)
- [The Guardian: Ali G: Who Iz I? review – Sacha Baron Cohen’s high-stakes satire punches up and down with spectacular bad taste](https://www.theguardian.com/film/2026/oct/22/ali-g-who-iz-i-review-sacha-baron-cohens-high-stakes-satire-punches-up-and-down-with-spectacular-bad-taste)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.