# Sam Alfred Signs To Ninja Tune Imprint Technicolour

- URL: https://talkfuse.com/story/sam-alfred-signs-to-ninja-tune-imprint-technicolour/
- Published: 2026-07-29T08:54:20+00:00
- Updated: 2026-07-29T09:15:33+00:00
- Original publisher: Clash
- Original article: https://www.clashmusic.com/news/sam-alfred-signs-to-ninja-tune-imprint-technicolour/
- Topics: Music

## Key points

- Sam Alfred signs to Ninja Tune's Technicolour imprint.
- New single 'No More' released, sampling Adeva.
- Track is a hard house homage written in Montenegro.

## Summary

Australian producer Sam Alfred has signed to Technicolour, the Ninja Tune imprint, marking a new chapter in his career, and has released a new single, 'No More', to accompany the announcement. Alfred, who has built an international reputation as both a DJ and producer within the harder end of the house music spectrum, sees the signing as a significant step in raising his profile through a well-regarded electronic label.

'No More' is described as a peak-time hard house track built around a sample of Adeva's 'In And Out Of My Life', characterised by crunching bass and a muscular sound. Alfred has said the track pays homage to 1990s hard house and was written in Sutorina, Montenegro; it has reportedly been a staple of his live sets for several years before finally being released. The single is out now.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.