# Galaxy Z8 sales rise 45% in Europe as foldable interest grows

- URL: https://talkfuse.com/story/samsung-all-but-confirms-iphone-duo-is-goosing-galaxy-z8-sales/
- Published: 2026-10-22T18:49:14+00:00
- Updated: 2026-10-22T19:56:00+00:00
- Original publisher: Ars Technica
- Original article: https://arstechnica.com/gadgets/2026/10/samsung-all-but-confirms-iphone-duo-is-goosing-galaxy-z8-sales/
- Topics: Gadgets, Space, Technology

## Key points

- Samsung reports a 45 per cent rise in European sales of its large foldables.
- Z8 search volume jumped 460 per cent during the iPhone Duo announcement week.
- Samsung has not confirmed the iPhone Duo caused the increase.

## Summary

Samsung says combined European sales of its Galaxy Z Fold 8 and Fold 8 Ultra are 45 per cent higher than sales of the Fold 7, as interest in foldable phones rises after Apple unveiled the iPhone Duo. Samsung does not name Apple as a cause, but the timing of a sharp jump in searches for its new phones points to a possible connection.

Search volume for the Z8 series across Europe rose 460 per cent in the week the iPhone Duo was announced, while searches for the Fold 8 were up 260 per cent across September. Samsung previously said US pre-orders for the Z8 range were trending 30 per cent above last year, but has not provided updated US figures. The Fold 8 costs about $1,900, compared with $2,000 for Apple’s foldable, and its wider screen may make video, document reading and apps more comfortable.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.