# Samsung’s Harman launches Drops, a TikTok-style music discovery app, with Universal, Beggars and EMPIRE among its partners

- URL: https://talkfuse.com/story/samsungs-harman-launches-drops-a-tiktok-style-music-discovery-app-with-universal-beggars-and-empire-among-its-partners/
- Published: 2026-11-11T11:37:21+00:00
- Updated: 2026-11-11T22:10:37+00:00
- Original publisher: Music Business Worldwide
- Original article: https://www.musicbusinessworldwide.com/samsungs-harman-launches-drops-a-tiktok-style-music-discovery-app-with-universal-beggars-and-empire-among-its-partners/
- Topics: Culture, Entertainment, Fashion, Music, Research, Science, Software, Technology, Trending, Weird & Viral

## Key points

- Harman has launched the invite-only music discovery app Drops in the US.
- Users share song clips lasting 10 to 30 seconds.
- Named streaming links include Apple Music, Qobuz and TIDAL.

## Summary

Samsung-owned Harman has launched Drops, a social music discovery app built around short song clips shared by friends and tastemakers. The service aims to make personal recommendations a route to finding music, complementing existing streaming platforms.

Available for iOS and Android in the US on an invite-only basis, Drops features clips of 10 to 30 seconds, with lyrics, artwork and artist images. Named partners include Universal Music Group, Beggars Group, Symphonic Distribution, EMPIRE and UnitedMasters; users can link clips to full tracks on Apple Music, Qobuz and TIDAL. Harman says the app pays rightsholders, and that its recommendations are based on users’ tastes and activity.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.