A Screen Australia report reveals a disconnect between Australian audience preferences and behaviour. While most viewers report local content access as important and want more of it, actual consumption tells another story: the majority dedicate minimal viewing time to Australian productions, and only a third find them easy to discover. This gap persists despite a string of recent breakout shows gaining international recognition.

The audiovisual production sector remains economically significant, contributing over A$11 billion annually and employing 70,000+ workers, with exports worth A$1.6 billion and climbing at 15% yearly since 2016. Screen Australia's leadership has signalled that traditional production excellence alone no longer suffices; future success hinges on building audience reach, developing intellectual property, and forming strategic international partnerships to compete globally.