An article explores the growing popularity of self-described "witches" in Ireland who are using TikTok to revive traditional folk magic, herbalism and pagan-inspired practices rooted in the country's ancient customs. It reports that these practitioners, often ordinary women rather than professional mystics, are building large followings online by sharing rituals, spells and folklore, reflecting a wider trend of interest in alternative spirituality and wellness content on social media.

The piece frames this as part of a broader cultural moment in which younger audiences are turning to older, pre-Christian Irish traditions for a sense of identity, community and empowerment, amplified by the reach and intimacy of short-form video platforms. However, the source text supplied for this article consists largely of website navigation and unrelated headline links rather than the substantive body copy, so specific names, figures or first-hand accounts referenced in the original piece could not be confirmed.