Shakira is enjoying one of the biggest streaming surges of her career, driven by the release of "Dai Dai" featuring Burna Boy, her official song for the 2026 FIFA World Cup. The Colombian star performed the Afrobeats-influenced track at both the tournament's opening ceremony and the final's half-time show, reinforcing her long-standing association with the competition since 2010's "Waka Waka (This Time for Africa)". The song's success, alongside a surge for her 2006 hit "Hips Don't Lie", underlines her enduring commercial pull decades into her career.

Since its release in May, "Dai Dai" has topped both Spotify's and Apple Music's global charts, and in July became the longest-running Number One of 2026 by a female artist on Spotify, holding the top spot for 17 days. It also set a record for the most daily Spotify chart entries by a Latin artist's song, and its video became the first to top Spotify's new Global Music Videos Chart. The achievements have made Shakira the first artist to reach Number One on Spotify in both Spanish and English, and the fifth most-streamed artist globally, the highest ranking ever for a Latina artist; meanwhile "Hips Don't Lie" entered Spotify's global top 40 for the first time, buoyed by her World Cup appearances and the US leg of her "Las Mujeres Ya No Lloran" tour.