# Shelton set to ditch On weeks after Swiss brand signs Mbappe

- URL: https://talkfuse.com/story/shelton-set-to-ditch-on-weeks-after-swiss-brand-signs-mbappe/
- Published: 2026-11-09T15:43:39+00:00
- Updated: 2026-11-09T17:08:35+00:00
- Original publisher: City AM (publisher lean: Right)
- Original article: https://www.cityam.com/shelton-set-to-ditch-on-weeks-after-swiss-brand-signs-mbappe/
- Topics: Americas, Business, Celebrity, Entertainment, Europe, Football, Sport, Tennis, World

## Key points

- Shelton is reportedly moving from On to New Balance in January.
- He is the first major departure since Mbappe invested in On.
- On retains prominent players including Iga Swiatek and Flavio Cobolli.

## Summary

Ben Shelton is reportedly set to leave On for New Balance in January, making him the first major athlete to depart the Swiss sportswear brand since Kylian Mbappe acquired a minority stake. The switch adds to a series of high-profile changes in tennis sponsorships and comes as On continues to build its profile in the sport.

Shelton, 24, reached the US Open final this year and lost to Carlos Alcaraz in the Paris Masters final on Sunday. At New Balance, he will join fellow tennis player Coco Gauff and athletes including Shohei Ohtani, Sydney McLaughlin-Levrone and Femke Bol. On will retain players such as Iga Swiatek and Flavio Cobolli; Shelton’s On collection included shoes priced at £190.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.