American Songwriter's Luda Ronky reviews Sierra Ferrell's Heavy Petal tour stop at The Momentary, an art venue in Bentonville, Arkansas, housed in a former Kraft cheese factory. The show, attended by nearly 2,000 people, highlighted how the singer's flamboyant, eclectic style suited the venue's own unconventional character, with the writer arguing that genuine artistic appeal often comes from embracing eccentricity rather than convention.

The factory operated from 1947 to 2013 before being redeveloped in 2020 into a satellite of the Crystal Bridges Museum of American Art, with backing from the Walton Family Foundation and Wheeler Kearns Architects. It now combines performance spaces, galleries, immersive exhibits and food outlets. On the night of 14 August 2026, Seattle band The Brudi Brothers opened for Ferrell, whose full band and elaborate stage design featured alongside a hot-pink neon sign by artist Tavares Strachan and art installations including Lucy Sparrow's "The Beginning Of Convenience".