# Skoda Auto to reassess ice hockey championship role if Russia takes part

- URL: https://talkfuse.com/story/skoda-auto-to-reassess-ice-hockey-championship-role-if-russia-takes-part/
- Published: 2026-11-04T08:29:03+00:00
- Updated: 2026-11-06T03:42:27+00:00
- Original publisher: CNA (publisher lean: Centre)
- Original article: https://www.channelnewsasia.com/sport/skoda-auto-reassess-ice-hockey-championship-role-if-russia-takes-part-6523256
- Topics: Europe, World

## Key points

- Skoda may reconsider its championship sponsorship if Russia competes.
- The carmaker says Russia’s return conflicts with its values.
- Other sponsors and European federations have also objected.

## Summary

Skoda Auto says it will reassess its role as an Ice Hockey World Championship sponsor if Russia’s national team takes part. The Czech carmaker opposes Russia’s return while its invasion of Ukraine continues, saying participation would conflict with the values it has upheld.

The Court of Arbitration for Sport recently overturned the international hockey federation’s exclusion of Russian teams, prompting opposition from several European federations. The Czech, Norwegian, Danish and Swedish federations have said they would refuse to play Russia at next year’s men’s championship in Germany. Skoda has sponsored the tournament since 1993; Swedish firm AJ Products has withdrawn its sponsorship of next year’s event, while Nokian Tyres says it will end its sponsorship of the 2027 championship if Russia competes.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.