Slate Auto, the electric-vehicle startup backed by Jeff Bezos, has announced a partnership with crayon maker Crayola to offer new vehicle wraps in the brand's signature colours. The tie-up matters because customisation sits at the heart of Slate's business model: it sells a deliberately basic, unpainted grey electric truck for $24,950 and lets buyers personalise it through wraps, decals, lighting and accessories rather than paint.

The Crayola range comprises five wraps — Cerulean, Fern, Jersey Tomato, Razzmatazz and Dandelion — priced at $1,549.99, with buyers also receiving a matching key fob and a dashboard art piece called a "Slatelet". Crayola says it is the firm's first automotive partnership, while Slate is also collaborating with New York artist Max Kolo and has hinted at more design tie-ups to come. Slate emerged from stealth in April 2025, recently opened preorders, and has yet to make its first deliveries; the truck starts as a two-seater and can be converted into a five-seat SUV for $29,950.