# Snap subscriptions top 30 million as non-ad revenue grows 84 per cent

- URL: https://talkfuse.com/story/snap-has-more-than-30-million-paid-subscribers-across-snapchat-and-other-plans/
- Published: 2026-11-04T22:55:57+00:00
- Updated: 2026-11-04T23:22:06+00:00
- Original publisher: Engadget
- Original article: https://www.engadget.com/2307356/snap-has-more-than-30-million-paid-subscribers-across-snapchat-and-other-plans/
- Topics: AI, Technology

## Key points

- Snap has more than 30 million paying subscribers.
- Non-advertising revenue grew 84 per cent year on year.
- Lens+ subscriptions have risen nearly 600 per cent since January.

## Summary

Snap says more than 30 million people now pay for subscriptions across Snapchat+, Lens+ and other plans, as it seeks to grow revenue beyond advertising. The milestone matters because Snap’s subscription business is expanding even while its advertising growth is below the company’s ambitions.

Snap’s non-advertising “other” revenue rose 84 per cent year on year, and Lens+ subscriptions have grown nearly 600 per cent since January 2026. Snap did not give a subscriber breakdown by plan; Snapchat has 977 million monthly users. The company also cited regulatory scrutiny and legal challenges over youth safety as risks.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.