# Snap shares fall over 10% on third-quarter revenue miss

- URL: https://talkfuse.com/story/snap-shares-fall-over-10-on-third-quarter-revenue-miss/
- Published: 2026-11-04T21:36:58+00:00
- Updated: 2026-11-05T03:51:58+00:00
- Original publisher: CNBC (publisher lean: Centre)
- Original article: https://www.cnbc.com/2026/11/04/snap-q3-earnings-report-2026.html
- Topics: Business, Companies, Markets

## Key points

- Snap shares dropped more than 10% after a revenue miss.
- Quarterly sales rose 14%, and net income reached $56 million.
- Snap plans to prioritise monthly users as its audience measure in 2027.

## Summary

Snap’s shares fell by more than 10% after the company reported third-quarter revenue and daily active users below expectations. The miss weighed on the results despite higher adjusted earnings and a return to net profit, while Snap’s guidance put fourth-quarter revenue slightly ahead of analysts’ forecasts at the midpoint.

Sales rose 14% year on year, and net income was $56 million, compared with a $104 million loss a year earlier. Adjusted earnings reached $383 million against an expected $337 million; Snap reported 977 million monthly active users and plans to make that its primary audience measure from the first quarter of 2027. Executives said weaker spending by some consumer goods advertisers, amid US and Middle East economic pressures, hurt sales, while financial services was a promising area for growth.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.