Sony has announced it will not have a presence at the 2027 Consumer Electronics Show, breaking with a decades-long tradition of holding press conferences at the annual event. The move reflects Sony's strategic shift away from consumer electronics and towards entertainment properties, intellectual property, and technologies that support creators, including games, anime, films and music.

The company has already begun reducing its consumer tech footprint; it did not have a booth at CES 2026, and has previously stepped back from television manufacturing after transferring the Bravia brand to TCL. Sony also recently abandoned its Afeela electric vehicle project with Honda. However, Sony continues to prioritise its gaming division, with PlayStation remaining central to its strategy and expanding into peripherals such as monitors, headphones and speakers—though any potential PlayStation 6 announcement will not take place at CES.