# Sourav Ganguly’s ‘Bigg Boss Bangla’ Among Highlights as Indian Media Giant JioStar Revenues Climb 10%

- URL: https://talkfuse.com/story/sourav-gangulys-bigg-boss-bangla-among-highlights-as-indian-media-giant-jiostar-revenues-climb-10/
- Published: 2026-10-31T06:20:09+00:00
- Updated: 2026-10-31T07:09:19+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/tv/news/sourav-ganguly-bigg-boss-highlight-jiostar-revenue-rises-1236935940/
- Topics: Art, Asia, Celebrity, Cricket, Culture, Entertainment, Sport, World

## Key points

- JioStar revenue rose 10.1% despite weak advertising.
- Bigg Boss editions drew over 90 million viewers in three weeks.
- Operating EBITDA and margins fell year on year.

## Summary

JioStar’s revenue from operations rose 10.1% year on year to INR68.1 billion ($710 million) in July–September, despite a weak advertising market, with Reliance citing subscription income and digital entertainment advertising. The growth came as profit after tax fell 13.2% to INR11.5 billion ($120 million) and operating margins narrowed, showing that higher revenue did not translate into stronger profits.

Sourav Ganguly hosted the first “Bigg Boss Bangla” on JioHotstar, whose six-language editions attracted more than 90 million viewers in their first three weeks. The platform averaged about 440 million monthly active users, up 10% year on year, while operating EBITDA fell 10.5% to INR13.7 billion and its margin dropped to 22.1% from 28.1%. Revenue was also down from INR109.5 billion in the previous quarter; Reliance said the streamer’s entertainment, sports and international audiences supported its performance.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.