# ‘Spider-Man: Brand New Day’ Besting ‘No Way Home’s $50M U.S. Previews – Thursday PM Box Office

- URL: https://talkfuse.com/story/spider-man-brand-new-day-besting-no-way-homes-50m-u-s-previews-thursday-pm-box-office/
- Published: 2026-07-31T05:09:00+00:00
- Updated: 2026-07-31T06:05:10+00:00
- Original publisher: Deadline
- Original article: https://deadline.com/2026/07/box-office-spider-man-brand-new-day-1237014268/
- Topics: Americas, Art, Celebrity, Culture, Entertainment, Film, Spider-Man: Brand New Day, World

## Key points

- Spider-Man sequel surpassed $50 million in previews.
- It set Sony’s biggest-ever preview record.
- Opening weekend could reach $300 million.

## Summary

Spider-Man: Brand New Day has taken more than $50 million in US and Canadian Thursday preview screenings, surpassing the preview total for 2021’s Spider-Man: No Way Home. The result makes it the biggest preview performance for a Sony film and the strongest since the Covid-19 pandemic, signalling the potential for an exceptionally large opening weekend.

The film, starring Tom Holland and Zendaya, reportedly had $80 million in advance ticket sales and cost a net $225 million to produce. Its previews began at noon and include a Wednesday screening for Prime Video members; opening-weekend estimates range from $260 million to $300 million, despite the film not playing on IMAX screens. Audience and critics’ scores are also strong, at 98% and 90% respectively on Rotten Tomatoes.

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.