A high-quality unauthorised copy of ‘Spider-Man: Brand New Day’ was viewed by millions on X before removal, while the film has continued to perform strongly at the box office. The incident adds to concerns about the speed at which major releases can spread online despite studios’ takedown efforts.

The leaked post reportedly reached 5.9 million accounts, received over 143,000 likes and was reshared 10,000 times between 6:05 a.m. and about 3:25 p.m. Pacific time. Sony declined to comment; the film nevertheless earned a record $72 million in preview takings, surpassing ‘Avengers: Endgame’s’ $60 million.