# Spider-Man: Brand New Day breaks US opening-day record

- URL: https://talkfuse.com/story/spider-man-brand-new-day-sets-all-time-first-day-high-with-168m-u-s-could-beat-avengers-endgame-357m-weekend-record-saturday-am-box-office-update/
- Published: 2026-08-01T21:32:26+00:00
- Updated: 2026-08-02T03:47:12+00:00
- Original publisher: Deadline
- Original article: https://deadline.com/2026/08/box-office-spider-man-brand-new-day-1237014268/
- Topics: Americas, Business, Entertainment, Film, Markets, Software, Technology, World

## Key points

- "Brand New Day" set a $168m US opening-day box office record.
- It beat "No Way Home" as Sony's biggest domestic opening ever.
- Weekend take landed near $325m, short of "Endgame's" $357m record.

## Summary

"Spider-Man: Brand New Day" broke the record for the biggest single-day opening at the US box office, taking $168 million including previews on its first day and surpassing "Avengers: Endgame's" $157.4 million mark. The Sony release comfortably eclipsed "Spider-Man: No Way Home's" $260.1 million domestic opening to become the studio's biggest launch ever, and it also delivered a record start for director Destin Daniel Cretton and star Zendaya.

Sony ultimately projected the film's three-day opening weekend at around $325 million, a strong second-best all-time start behind "Avengers: Endgame's" $357.1 million record, though some industry estimates put the figure above $350 million. Audience exit surveys showed an 88% definite-recommend score and an A CinemaScore, with the 18-24 demographic making up the largest share of ticket buyers and roughly six in ten attendees citing their love of the franchise as the main draw.

## Coverage

- [Deadline: Spider-Man: Brand New Day breaks US opening-day record](https://deadline.com/2026/08/box-office-spider-man-brand-new-day-1237014268/)
- [Collider: ‘Spider-Man: Brand New Day’ Swings Past ‘Avengers: Endgame’ in Monster Box Office Debut](https://collider.com/spider-man-brand-new-day-box-office-168-million/)
- [Variety: Box Office: ‘Spider-Man: Brand New Day’ Breaks Opening Day Record With $168 Million](https://variety.com/2026/film/news/box-office-spider-man-brand-new-day-opening-day-record-1236825606/)
- [The Hollywood Reporter: ‘Spider-Man: Brand New Day’ Leaps to Record $168M First Day for Historic Opening Weekend](https://www.hollywoodreporter.com/movies/movie-news/spider-man-brand-new-day-opening-weekend-box-office-friday-1236661359/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.