# Sony’s Marvel blockbuster gains Imax screens as Nolan film’s exclusivity ends

- URL: https://talkfuse.com/story/spider-man-brand-new-day-sets-imax-release-as-the-odyssey-exclusive-run-ends/
- Published: 2026-08-03T16:32:34+00:00
- Updated: 2026-08-03T22:47:29+00:00
- Original publisher: Variety
- Original article: https://variety.com/2026/film/box-office/spider-man-brand-new-day-imax-release-odyssey-exclusive-run-ends-1236826306/
- Topics: Business, Companies, Geopolitics, Politics

## Key points

- "Brand New Day" gained Imax screens from 6 August as "The Odyssey" exclusivity ended
- "The Odyssey" still keeps most Imax screens and 70mm sites until at least 17 September
- "Brand New Day" opened to $927 million globally despite lacking Imax access

## Summary

"Spider-Man: Brand New Day" finally received an Imax rollout from 6 August, once Christopher Nolan's "The Odyssey" gave up the exclusive hold it had maintained over Imax's domestic screens for three consecutive weekends. Sony and Marvel's superhero film had opened without Imax access despite a blockbuster global launch, highlighting how one studio's exclusivity deal can constrain scheduling for rival releases in premium formats; the shift marked the end of an unusually long single-film monopoly on Imax's network and allowed the format to programme multiple hits at once.

"The Odyssey" continued to dominate even after sharing screens, retaining most of Imax's network and playing across all 41 of its 70mm film locations worldwide, with Imax scheduling it until at least 17 September; it had already grossed $221 million globally in Imax alone, excluding markets such as China, South Korea and Japan where it had yet to open. "Brand New Day" nonetheless launched to $927 million globally ($355 million domestic, $572 million international), including $23 million from Imax screenings in Asian markets not yet reached by Nolan's film, while Imax reported its highest-grossing month in history in July at $257 million, up 47% on its previous record.

## Coverage

- [Variety: Sony’s Marvel blockbuster gains Imax screens as Nolan film’s exclusivity ends](https://variety.com/2026/film/box-office/spider-man-brand-new-day-imax-release-odyssey-exclusive-run-ends-1236826306/)
- [Collider: 'Spider-Man: Brand New Day’ Is Officially Coming to IMAX](https://collider.com/spider-man-brand-new-day-imax-release-date/)

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Summarised by TalkFuse (https://talkfuse.com/). Quote the original publisher for the reporting and link this page for the summary and discussion.